The Branded Coffee Co.

It’s one of the first things we think about when we wake up and the best way to start the day – a delicious, hot cup of coffee.

The quality of your coffee can be a make or break to your day – who hasn’t had an off one after they were given a flat white that tasted like it was burnt before it was left to go stale? 

Which is why Primus Hotel Sydney has teamed up with Melbourne-based coffee connoisseurs The Branded Coffee Co. 

Now available in your room as part of your complimentary beverage or to purchase in the mini bar, the Branded Coffee Co. brings the best beans sourced from India and South America to your mug.

Australian owned, Branded Coffee Co. is based in Melbourne where the beans are roasted using traditional Italian slow roasting methods, resulting in a fuller and richer taste. 

The choice, aside from flavour, to go with Branded was based also on their ethical approach to production. As a boutique brand, they promise minimal waste and not mass-produced and their capsules are all recyclable.

But ultimately, we think the taste speaks for itself. Because life is far too short for bad coffee.

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