Inspired by utilitarian origins and the rock and roll legends, Neuw denim is a must-have for any wardrobe.
By Benjamen Judd
Australia’s unique sense of style can be summed up in three words: understated, chic, and urban. Which, incidentally, is also the best way to describe Sydney-based denim label, Neuw.
Neuw founders Par Lundqvist, Richard Bell and Stephen Little launched the label after noticing a gap in the fashion market “for a modern denim brand that had an edge which would better suit the counter culture rebels of the 1950′s living today.”
Taking inspiration from “traditional” denim cuts and denim’s hey day in the era of punk rock, they set out to design a range of jeans for men and women that had all the hard-wearing capabilities of denim’s utilitarian past but interpreted in modern ways.
And with a personal denim library of over 3000 pieces of vintage denim, including one pair dating as far back as 1895. Using these as a reference point, Lundqvist clearly has a rich history to pull from.
Combining traditional detailing and aesthetics with state-of-the-art crafting methods (and the odd collaboration with denim-masters such as Hiro Yoshikawa), Lundqvist and the team have developed a range of denim that answers to any occasion.
One of Neuw’s strongest features is their diverse range of fits, which range from the must-have skinny all the way up to relaxed, low-slung. In a nice touch, each cut’s name is taken from an iconic figure of the punk and rock music scene.
Raw, rugged, washed or overdyed – Neuw is a denim-lovers haven and a definite stop-off of your itinerary while staying in Sydney.
84 Oxford Street
You may also be interested in
Shirt Bar at Barangaroo
Many guests who come to the Primus Hotel Sydney are after one of several things – quality food, great fashion and a comfortable room to stay while getting the daily business done....
A good suit is one of the cornerstones of a stylish man’s wardrobe, but with so many made-to-measure offers on the rise it’s good to know where the quality really lies.
When gents of Sydney are after an injection of good taste and quality staples, they head to boutique store Belance.
Based in Paddington, Belance is two floors of curated goods...
Born of a desire to create quality and sustainable footwear, Feit is the shoe for the fashion-lover with a conscience.
It’s a constant struggle for those who love fashion – the...
A retail space dedicated to providing quality clothes, accessories and design for the discerning gentleman.
For lovers of street style, Giuseppe Santamaria will be a familiar...
Mercedes-Benz Fashion Week 2017
Kicking off on May 14 and running until May 19, Mercedes-Benz Fashion Week is the pinnacle of style and glamour, taking over the incredibly halls and theatres of Carriageworks in...
It’s been said before, but Sydney is the Stockholm of the Southern Hemisphere. Okay, it may have been said once but Somedays proves our point.
Located in on Fitzroy Street in...
Student Fashion 2017
If you come to Sydney, one of the most exciting things to immerse yourself in is the luxury world of fashion.
And now, at the Museum of Applied Arts and Science in Ultimo, you...
Anyone visiting Sydney looking for a fashion fix would be well advised to visit the iconic Belinda in Double Bay.
A fixture in Sydney’s luxury landscape since 1992, owner...
Courtesy of the Artist
Finding the perfect accessory or piece of jewellery can be a battle – something that is both unique, aesthetically stunning and of the utmost quality and craftsmanship and doesn’t ...
Alfie’s Friend Rolf
By Benjamen Judd
A lot of boutiques have come and gone in Sydney’s somewhat rocky fashion industry. But since 2002 Alfie’s Friend Rolf, located on busy Darlinghurst Road has...
By Benjamen Judd
Shopping in Sydney is as much about finding that secret boutique as it is that perfect outfit. In fact, discovering new stores is probably more fun.