Luxe casuals and timeless staples, boutique retailer INCU is a fashionista’s playground

By Benjamen Judd

Maybe you’ve extended your stay and are in need of some extra gear or simply feel the need to scratch a sartorial itch, retail destination Incu is a must-see while staying at Primus Hotel Sydney.

Located just minutes away in The Galeries on Pitt Street, Incu has become one of Sydney’s leading fashion stores offering a wide range of local and international designers.

Expect to find a mix of high-end casualwear and off-beat statement pieces from brands such as Comme des Garcons, French label A.P.C, Isabel Marant Étoile, Common Projects, Paul Smith and Maison Kitsuné as well as local favourites Vanishing Elephant and Weathered.


Established in 2002 by twin brothers Brian and Vincent Wu, the Incu experience began as a single boutique located on Oxford Street in Paddington.

Inspired by their love of travel, international brands and emerging Australian talent the brothers set about fusing these into a retail concept that would be at once innovative, personable and unique. Today, Incu has expanded to include ten spaces across Sydney and Melbourne.

The overall emphasis at Incu is a range of fashion that is at once both interesting but entirely wearable and ideal for anyone in need of that something extra in his or her wardrobe.

Ground level

The Galeries

500 George Street






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