Alfie’s Friend Rolf

One of the best boutiques in Sydney, Alfie’s Friend Rolf offers an array of luxury men’s and women’s streetwear from local and international labels.

By Benjamen Judd

A lot of boutiques have come and gone in Sydney’s somewhat rocky fashion industry. But since 2002 Alfie’s Friend Rolf, located on busy Darlinghurst Road has outplayed, outlasted and outsold the savage Survivor that is the retail industry. 

And the reason for it is pretty simple. Not only are the owners, Cat and Kyle all 10 kinds of wonderful and utter sticklers for finding brands that are made of the utmost quality, but they’re nose for spotting a trend before it happens and getting ahead of everyone else is infamous.

Find Melbourne-based denim label Flux, Nique, shoes by Bankrupt Millionaire and Alias Mae alongside the sweet scent of Damselfly’s handmade soy wax candles. 

And if you’re having trouble getting the right look going or think you’re due for a wardrobe re-brand, then you’re in the right company. Among her many other talents, Cat is also a personal stylist and can take you through different brands, shapes and aesthetics to find the right one that works for you. 

It’s a full service store that can’t be found anywhere else. 

For a quick preview of their range, and looks, head over to the Aflie’s Friend Rolf website. 

Alfie’s Friend Rolf

221 Darlinghurst Road


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