Alfie’s Friend Rolf

One of the best boutiques in Sydney, Alfie’s Friend Rolf offers an array of luxury men’s and women’s streetwear from local and international labels.

By Benjamen Judd

A lot of boutiques have come and gone in Sydney’s somewhat rocky fashion industry. But since 2002 Alfie’s Friend Rolf, located on busy Darlinghurst Road has outplayed, outlasted and outsold the savage Survivor that is the retail industry. 

And the reason for it is pretty simple. Not only are the owners, Cat and Kyle all 10 kinds of wonderful and utter sticklers for finding brands that are made of the utmost quality, but they’re nose for spotting a trend before it happens and getting ahead of everyone else is infamous.

Find Melbourne-based denim label Flux, Nique, shoes by Bankrupt Millionaire and Alias Mae alongside the sweet scent of Damselfly’s handmade soy wax candles. 

And if you’re having trouble getting the right look going or think you’re due for a wardrobe re-brand, then you’re in the right company. Among her many other talents, Cat is also a personal stylist and can take you through different brands, shapes and aesthetics to find the right one that works for you. 

It’s a full service store that can’t be found anywhere else. 

For a quick preview of their range, and looks, head over to the Aflie’s Friend Rolf website. 

Alfie’s Friend Rolf

221 Darlinghurst Road

Darlinghurst

You may also be interested in

Shirt Bar at Barangaroo

Many guests who come to the Primus Hotel Sydney are after one of several things – quality food, great fashion and a comfortable room to stay while getting the daily business done.

...
Oscar Hunt

A good suit is one of the cornerstones of a stylish man’s wardrobe, but with so many made-to-measure offers on the rise it’s good to know where the quality really lies.

And...

Belance

When gents of Sydney are after an injection of good taste and quality staples, they head to boutique store Belance.

Based in Paddington, Belance is two floors of curated goods...

Feit Footwear

Born of a desire to create quality and sustainable footwear, Feit is the shoe for the fashion-lover with a conscience.

It’s a constant struggle for those who love fashion – the...

Fine Fellow

A retail space dedicated to providing quality clothes, accessories and design for the discerning gentleman.

For lovers of street style, Giuseppe Santamaria will be a familiar...

Mercedes-Benz Fashion Week 2017

Kicking off on May 14 and running until May 19, Mercedes-Benz Fashion Week is the pinnacle of style and glamour, taking over the incredibly halls and theatres of Carriageworks in...

Somedays

It’s been said before, but Sydney is the Stockholm of the Southern Hemisphere. Okay, it may have been said once but Somedays proves our point. 

Located in on Fitzroy Street in...

Student Fashion 2017

If you come to Sydney, one of the most exciting things to immerse yourself in is the luxury world of fashion. 

And now, at the Museum of Applied Arts and Science in Ultimo, you...

Belinda Store

Anyone visiting Sydney looking for a fashion fix would be well advised to visit the iconic Belinda in Double Bay. 

A fixture in Sydney’s luxury landscape since 1992, owner...

Courtesy of the Artist

Finding the perfect accessory or piece of jewellery can be a battle – something that is both unique, aesthetically stunning and of the utmost quality and craftsmanship and doesn’t ...

Bloodorange

By Benjamen Judd

Shopping in Sydney is as much about finding that secret boutique as it is that perfect outfit. In fact, discovering new stores is probably more fun. 

Tucked...

The Collector Store

By Benjamen Judd

One of Sydney’s greatest features is the array of small boutique stores hidden throughout the city. For lovers of retail therapy at hidden boutiques, it’s the...